TikTok User Demographic
TikTok is available in over 150 countries, has over 1 billion users, and has been downloaded over 200 million times in the United States alone. The TikTok app has been downloaded over 2.6 billion times worldwide, as reported by Sensor Tower in December 2020. In January 2021, TikTok had 62 million downloads. In Q1 of…
TikTok Competitors
There are three clear competitors in the race to rise over TikTok: Likee, Byte, and Triller. But each has a huge gap to close because all three apps are at least 50 million weekly active users behind TikTok. Likee is a Singapore-based social video platform very similar to TikTok. According to App Annie data, Likee…
Advertising on TikTok
With over 689 million monthly active users spanning 150 countries worldwide and being one of the most downloaded apps in the US, Japan, India, and Korea in 2018, TikTok is the new marketers’ dream. It is also the seventh-largest social media network in the world. Whether you want to sell more of your products or…
Understanding TikTok
TikTok is a popular social media app that allows users to create, watch, and share videos. Many videos tend to be music-focused, with creators leveraging the app’s vast catalog of sound effects, music snippets, and filters to record short clips of them dancing and lip-syncing. But there’s an untold number of videos to discover, with…
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